за вы знаете was a phrase I picked up in Siberia in 2006. It was the closest translation of what was a "reverse dad joke" on me. For many years my kids recognized that when I was going to give them some "sage" advice, I would always take a moment to gather my thoughts by uttering a pensive "ya know...". So eventually I wanted to name my first domain yaknow... and did. But after learning "за вы знаете", I truncated it and ended up with the great and powerful: zawiz.com since 2007. It sounded almost like a magic word! Now zawiz is a 20 year old, an adult in it's own right. Where do we go from here?